I’m a content subscriber to The Economist.
However, every three years I have to renew my subscription, which can be very entertaining.
Three years ago, I renewed fairly early, only to receive an offer of an increased rebate the day after I sent back my renewal letter. I wrote back to complain, and they refunded me the difference.
This time, I’ve been postponing renewing just in case they’d improve their offer again.
After receiving two letters, I thought at first it had worked, since it looked like the rebate had increased from 59% to 62%, or from £328.50 to £374.85.
However, the actual price is still £225. Given that the normal cover price for one year according to both letters is £194.95, I really don’t see how they can explain the difference.
I guess economists just can’t do their sums.